In January 2009 Independent Newspapers, in the face of mounting criticism of its commercial exploitation of children, withdrew its 'Building for the future campaign.
Related Links:
Victory for Schools as Irish Independent Scraps Voucher Scheme |
50 Primary Principals speak out against Independent Newspapers’ “Building for the Future” promotion |
Call for Students to Boycott A.I.B. School Bank |
Schools Out! Stop the Commercialisation of Education |
Against Supevalu's Kids in Action Voucher Scheme |
Against Commercialism in Irish Education |
INTO Calls for End to Commercial Exploitation of School Children
Education Articles on Indymedia.ie
The campaign was directed at primary school toddlers. This video looks at some of the issues involved in big business' targeting of children.